According to reports, the DOJ is getting ready to sue Google again for antitrust violations related to claims that its advertising technology division is restricting competition.
The Google ad tech platform is a market for buying and selling advertising on websites and mobile applications. But since it controls the market, it has been under investigation lately. As a result, officials will likely revoke the search engine giant’s prior concessions to avoid a legal dispute.
The Wall Street Journal reported on Friday (July 8), citing individuals familiar with the situation, that Alphabet Inc.’s Google has provided concessions to prevent this U.S. antitrust lawsuit accusing the firm of abusing its weight in the advertising technology industry.
Google said earlier this week to Android Central that it has been collaborating with authorities to alleviate their worries. A corporate spokesman insisted that Google had no intentions to divest itself of its troubled advertising division.
The antitrust case might be filed soon. If granted, Google will face another antitrust complaint. Additionally, the Competition and Markets Authority is investigating whether Google unlawfully blocks external ad servers.
Last month, European Consumer Organization (BEUC), a consumer rights organization in Europe, filed a wave of privacy complaints against Google, charging the advertising behemoth with misleading account creation design that they claim leads users to consent to intrusive and excessive data processing.
Google seems to depend on user permission as its legal justification for profiling account users for ad targeting reasons.
The GDPR regulations in Europe are meant to make it simple for users to choose privacy-protecting settings. Still, according to the complaint, Google allegedly breaks this guideline when you establish an account. Additionally, it highlights that Android users must have a Google account to download programs from Google Play.
Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.
Featured News
T-Mobile’s Acquisition of Ka’ena Corporation Receives FCC Approval
Apr 26, 2024 by
CPI
UK Regulator Announces Two New Senior Executive Appointments
Apr 26, 2024 by
CPI
Paramount Global and Skydance Media Near Merger Deal, Eyeing CEO Change
Apr 26, 2024 by
CPI
BHP Unveils £31bn Mining Megamerger Proposal with Anglo American
Apr 25, 2024 by
nhoch@pymnts.com
ByteDance Prefers Shutdown Over Sale of TikTok Amid US Ban Threats
Apr 25, 2024 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – Economics of Criminal Antitrust
Apr 19, 2024 by
CPI
Navigating Economic Expert Work in Criminal Antitrust Litigation
Apr 19, 2024 by
CPI
The Increased Importance of Economics in Cartel Cases
Apr 19, 2024 by
CPI
A Law and Economics Analysis of the Antitrust Treatment of Physician Collective Price Agreements
Apr 19, 2024 by
CPI
Information Exchange In Criminal Antitrust Cases: How Economic Testimony Can Tip The Scales
Apr 19, 2024 by
CPI