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Ecuador: AmBev divestment shakes up beer sector

 |  September 18, 2017

Ecuador’s brewing sector continues to grow following the sale of a production plant by the multinational AmBev Ecuador to the consortium CEREC Holding SA, allowing this new player launch its production at a national level.

This is the first time a divestment of this magnitude has occurred in Ecuador. The sale of the plant and a portfolio of brands was characterized by its transparency and close coordination between AB-InBev and the Superintendency of Market Power Control (SCPM), since the approval of the company’s global integration with SABMiller in October 2016 .

Cervecería Nacional (CN), the main brewery in Ecuador, welcomed the new competitor and highlighted the merger work with AB InBev, which is supervised by the Superintendency. CN also considers that this process will create development opportunities for thousands of employees, customers, suppliers, and more than 600,000 families that form part of its extensive value chain. At the moment, six of the eleven conditions stipulated by the Superintendency to allow the merger have been fulfilled within the deadlines determined by the authority.

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