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EU: Google starts to comply with EU antitrust order

By  |  August 30, 2017

Google has offered up plans and a glimpse of how it will seek to comply with antitrust directives from the European Union’s General Data Protection Regulation (GDPR), Reuters reported Tuesday.

The plans center around behavior in which the internet giant favored its own shopping platform over rivals, giving prime search displays to its own displays, the newswire stated. The company had been ordered by EU regulators to not only come up with a detailed plan by Tuesday (a deadline it met) but also stop those practices by September 28.

That GDPR deadline, should it be missed, would bring some financial bite to the Alphabet-owned Google, with penalty payments in the offing of as much as 5% of the company’s global sales volume. Based on trailing figures, in 2016, that could be at least US$12 million daily, as estimated from a top line of US$90 billion.

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