Sky, the European pay-TV group at the center of a fierce takeover battle, said it would add online video service Netflix to a new TV bundle, bringing drama like “The Crown” to its sport and entertainment offer for the first time, BBC reported on Thursday, March 1.
The satellite broadcaster will allow viewers to watch Netflix shows on its Sky Q platform later this year. Customers will pay for Netflix as part of their Sky bill, although prices have not yet been announced.
Sky said the move would make the entertainment experience “easier and simpler” for customers. Reed Hastings, Netflix chief executive, said the partnership would allow Sky subscribers to seamlessly access the best entertainment in one place.
Netflix will launch on Sky’s premium Sky Q product in Britain and Ireland this year, and in Germany, Austria and Italy thereafter, Sky said.
Sky, which Rupert Murdoch’s Twenty-First Century Fox and Comcast Corp are battling over, struck a deal with British rival BT last year to carry each other’s sports channels, enabling viewers to see more Premier League soccer on one platform.
Full Content: BBC