This article is part of a Chronicle. See more from this Chronicle
Luke Froeb, Sep 17, 2007
This piece was originally published on the author’s Management R&D blog, and is reprinted here with the permission of the author. The original post, and comments thereto, may be found here.
Every MBA program in every country teaches students to compete using the “four P’s” of marketing: price, product, place, and promotion. So when Microsoft began distributing its media player w
...THIS ARTICLE IS NOT AVAILABLE FOR IP ADDRESS 3.144.93.73
Please verify email or join us to access premium content!