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Google Offers EU Consessions To Allay Concerns On Fitbit Deal

By  |  July 13, 2020

Alphabet unit Google has offered not to use fitness tracker company Fitbit’s health data to help it target ads in a bid to address EU antitrust concerns about the $2.1 billion deal, the U.S. tech company said late on Monday.

“This deal is about devices, not data,” Google said in an emailed statement to Reuters.

The bid, announced in November last year, would help Google take on market leader Apple and Samsung in the fitness-tracking and smart-watch market, alongside others including Huawei and Xiaomi.

“This deal is about devices, not data. We appreciate the opportunity to work with the European Commission on an approach that safeguards consumers’ expectations that Fitbit device data won’t be used for advertising,” Google said in an emailed statement to Reuters.

Full Content: Reuters

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