Posted by Social Science Research Network
In Google We Trust – Burguet, Roberto and Caminal, Ramon and Ellman, Matthew, In Google We Trust? (December 23, 2014).
Abstract: We examine the incentives of a monopolistic search engine, funded by advertising, to provide reliable search results. We distinguish two types of search result: sponsored and organic (not-paid-for). Organic results are most important in searches for online content, while sponsored results are more important in product searches. By modeling the underlying markets for online content and offline products, we can identif