Online Hotel Booking

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Edurne Navarro Varona, Aarón Hernández Canales, May 15, 201

Online retail has radically changed consumer behavior in recent years. The booking of hotel rooms has been particularly affected by this new trend. Many travellers currently make hotel reservations directly online, and not through travel agents as they used to. A number of specialized platforms have appeared to help identify the different hotel offers available. The way in which these operate, and the conditions that they apply, have led to several investigations from competition authorities in various European countries. This article will analyze the issues in these matters and the various on-going procedures.

 

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Online Hotel Booking

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