Peru: Following merger, AB Inbev looms over local market

The now successful merger between AB Inbev and former rival SABMiller has had a serious impact on Peru’s competition landscape, with 99% of the beer sector now concentrated under one owner. The new combined entity will operate in virtually every single market niche, with an extended portfolio including global, multi-national and local brands.

AB Inbev benefits from a geographically diverse platform, with strong presence in growing areas and attractive sales prospects such as Africa and Latin America.

Peruvian unions have continued to oppose the deal, fearing the loss of up to 1000 jobs as a result of the merger. However, these claims were denied by AB InBev statements.

Full Content: La República

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