Platforms, ads and the media?, Podcast

Traditional media has been transformed by technological change and across the world, governments and regulators are contemplating the impact of the disruption on the production and consumption of news.

Central to this consideration is the influence of digital platforms, Google and Facebook particularly, which now in large part shape what news content we consume and when and how we consume it. Crucial to the platforms’ role as news gateways is the advertising that funds their business models, transferring revenue substantially away from news organisations in favour of the search and social media giants.

The Australian Competition and Consumer Commission has been conducting an inquiry into the impact of digital platforms on media and advertising markets and has recently released its preliminary report.

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