SILICON VALLEY RHETORIC: THREE MYTHS DEBUNKED By John M. Newman.

The ECJ’s recent move to classify Uber as a transportation-services company attracted international headlines-yet it was a fairly straightforward, commom-sense decision. What, then, made it so remarkable? It was one of the first high-level rejections of Silicon Valley Rhetoric. Tech giants are unrivaled in their ability to disguise who they are and what they do.