The South African Competition Tribunal has given the go-ahead for Heineken to buy a controlling stake in Distell and Namibia Breweries – subject to an extensive list of conditions.
In order to resolve competition issues, Heineken proposed to divest Strongbow – a 2016 international brand launch in South Africa – in order to go through with the acquisition of Distell. SAB had opposed this merger as it demanded the sale of two cider brands, Savanna and Hunters, as part of the transaction.
Related: South Africa OKs Heineken’s Distell Buy
Strongbow, first produced in the UK in the 1960s, is the world’s best-selling cider brand.
The acquisition establishes a potential regional beverage champion with aspirations to compete with South African Breweries (SAB), which is a division of Anheuser-Busch InBev. This puts it in a prime position for success within the industry.
Featured News
BHP Unveils £31bn Mining Megamerger Proposal with Anglo American
Apr 25, 2024 by
nhoch@pymnts.com
ByteDance Prefers Shutdown Over Sale of TikTok Amid US Ban Threats
Apr 25, 2024 by
CPI
FCC Votes to Restore Net Neutrality Rules
Apr 25, 2024 by
nhoch@pymnts.com
Apple Rejects Spotify’s Updated App Over In-App Pricing Disclosure
Apr 25, 2024 by
CPI
FCC Set to Reinstate Net Neutrality Rules Today
Apr 25, 2024 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – Economics of Criminal Antitrust
Apr 19, 2024 by
CPI
Navigating Economic Expert Work in Criminal Antitrust Litigation
Apr 19, 2024 by
CPI
The Increased Importance of Economics in Cartel Cases
Apr 19, 2024 by
CPI
A Law and Economics Analysis of the Antitrust Treatment of Physician Collective Price Agreements
Apr 19, 2024 by
CPI
Information Exchange In Criminal Antitrust Cases: How Economic Testimony Can Tip The Scales
Apr 19, 2024 by
CPI