Spain: Regulator approves Editorial alliance to stand against Google, Facebook

Spanish publishing companies Prisa, Vocento, and Grupo Godó have received the approval by the National Commission of Markets and Competition (CNMC) to launch a joint advertising market.

The platform was announced at the end of 2018, representing a bet by the publishers to grow their income through online advertising, a business currently dominated by technological giants such as Google and Facebook. Publishers may share audience data in order to provide greater visibility to their advertisers. The platform can also be opened up to other players in the sector.

Some companies belonging to the Media Association (AMI) have criticized that the platform was made public without waiting for the rest of the AMI to review and decide whether to join, missing the opportunity to present it as a common project by the country’s publishing community.

Full Content: El Confidencial