Strengthening Antitrust Enforcement within The Consumer Welfare Rubric

Among the many who agree that the antitrust laws are underenforced, some see the consumer welfare standard as fundamentally flawed and say it should be abandoned. While I share their concerns about the enormous power of the largest digital platforms, I argue that the consumer welfare standard is capable of a broader reach than is often assumed. It can reach effects on non-consumers, including even competitors; and it can also take into account nonprice effects. Antitrust enforcement has fallen s