UK: Dentsu Aegis launches new marketing agency after mega-merger

Advertising firm Dentsu Aegis has launched a new UK marketing agency after merging four of its existing brands. Dentsu announced its new agency, Dentsu X, will bring together skills in media, technology, creativity, and data to offer a full-service proposition to clients including Jaguar Land Rover, Converse, and Lidl.

The new agency, which will house 200 staff members, follows the merger of digital agencies 360i, Fetch, and ICUC under the Dentsu X name.

“Dentsu X has been designed by and for the digital economy,” said Dentsu X CEO Patrick Affleck. “By bringing together such diverse and dynamic talent we can tackle any challenge for our clients, devising more creative solutions to solve these in an effort to grow their brands and businesses faster.”

Full Content: The Drum

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