Amazon wants to sell you more stuff. But to do that, it needs to get to know you and your height, weight and fit a little better.
The world’s largest e-retailer on Tuesday, October 3, acquired the small New York City-based startup Body Labs for an undisclosed sum, Body Labs confirmed on its website. Amazon declined to comment.
Body Labs specializes in 3D scanning technology of human bodies and movements. The company uses the data to customize-fit clothing for online shoppers and to create augmented-reality video games.
Both these capabilities would seem to be helpful for Amazon in its seemingly unending quest to keep growing. Amazon has been making a big push into clothing, with its own private-label brands and the introduction of its Prime Wardrobe service, which sends customers a box of clothing to try on and return what they don’t want. The company this year also introduced the Echo Look Device, which offers people fashion advice with the help of a built-in camera and accompanying app.
Full Content: Tech Crunch
Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.
Featured News
T-Mobile’s Acquisition of Ka’ena Corporation Receives FCC Approval
Apr 26, 2024 by
CPI
UK Regulator Announces Two New Senior Executive Appointments
Apr 26, 2024 by
CPI
Paramount Global and Skydance Media Near Merger Deal, Eyeing CEO Change
Apr 26, 2024 by
CPI
BHP Unveils £31bn Mining Megamerger Proposal with Anglo American
Apr 25, 2024 by
nhoch@pymnts.com
ByteDance Prefers Shutdown Over Sale of TikTok Amid US Ban Threats
Apr 25, 2024 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – Economics of Criminal Antitrust
Apr 19, 2024 by
CPI
Navigating Economic Expert Work in Criminal Antitrust Litigation
Apr 19, 2024 by
CPI
The Increased Importance of Economics in Cartel Cases
Apr 19, 2024 by
CPI
A Law and Economics Analysis of the Antitrust Treatment of Physician Collective Price Agreements
Apr 19, 2024 by
CPI
Information Exchange In Criminal Antitrust Cases: How Economic Testimony Can Tip The Scales
Apr 19, 2024 by
CPI