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US: Confirmed Beats acquisition marks first Apple app for rivals

By  |  May 29, 2014

Apple confirmed the news of its planned $3 billion acquisition of Beats Wednesday and, according to reports, the deal means Apple will continue running the Beats Music smartphone app for both Android and Windows.

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    It marks the first time Apple will continue running an app on rival platforms following an application; according to reports, the company usually discontinues the app for Google-owned Android and Microsoft’s Windows.

    An upper-level Apple executive, Eddy Cue, confirmed Wednesday that the company intends to keep Beats running on rival platforms. Reports suggest that not only will that agreement allow a further reach of the Apple brand, but it could also help Apple receive antitrust clearance for the acquisition.

    The buyout is expected to close later this year.

    Full content: Apple Insider

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