For months, groups representing the tech giants and advocates pushing to rein them in have relied on a flurry of old-school lobbying tactics as they clash over antitrust proposals on Capitol Hill. The campaigns have spanned from newspaper op-eds to billboards to TV ads.
But the two camps are now enlisting a small but unlikely network of new-age allies: social media influencers on platforms like TikTok and Instagram.
Two groups at the forefront of the debate have tapped digital creators to aid their messaging efforts, posting about the legislation on platforms popular among younger users.
