Session 2

July 1, 2020

Vertical Mergers: Enforcement Developments and Guidelines

Vertical and complementary products mergers are among the most difficult and controversial areas of antitrust.  The difficulties arise from the need to weigh conflicting economic forces created by these transactions: some forces tend to reduce price and increase output and investment, while other forces can push in the opposite direction.  The net effects of the these transactions are theoretically ambiguous and depend on details of economic environment.  A further complication is that standard structural screens, such as concentration or other measures of market power, are less informative for vertical and complementary products mergers than they are for horizontal mergers.  This makes developing Guidelines for vertical and complementary products mergers challenging.

In this session, a distinguished panel of economists who have made important contributions to the economics literature and competition policy in this area will discuss the issues in the context of the recently proposed Vertical Merger Guidelines in the US and  the existing Guidance on the Assessment of Non-Horizontal Mergers in the EU.  Among the topics addressed are the appropriate scope for Guidelines in light of the economics literature and policy experience, similarities and differences between the approaches taken in the US and Europe, and the application of Guidelines in practice.

Leslie MARX

Duke University

Patrick REY

Toulouse School of Economics

Carl SHAPIRO

University of California, Berkeley

Mike VITA

Federal Trade Commission

Hans ZENGER

DG COMP, European Commission

Moderator: Dan O’BRIEN

Compass Lexecon

Commentator: Hans FRIEDERISZICK

E.CA Economics

Commentator: Ana Sofia RODRIGUES

Autoridade da Concorrência