This book is a selection of fourteen brief essays designed to provide a multinational perspective on the current state, and future, of competition law in media markets. Whether it pertains to platform markets, crypto-currencies, or newspaper mergers, the reality is that antitrust enforcement has turned its collective eye towards the global economy’s media markets. Through wide-spectrum analysis of the different regulatory approaches and various issues relating to the application of competition law to media markets in the United States, the European Union, and Australia, this book offers profound insights for practitioners and academics seeking to better understand the nature of competition in the evolving area of media markets.
The book constitutes a useful tool to not only interpret, but to potentially predict, the current and forthcoming application and direction of competition law in media markets in the United States, the European Union, and other jurisdictions worldwide.
Table of Contents
COOL PLATFORMS: MEDIA, MARKETS, AND COMPETITION
By Bruce M. Owen
ARE KEY WORD SEARCHES KEY TO COMPETITION?
AN ANALYSIS OF FTC v. 1-800 CONTACTS
By Maureen K. Ohlhausen
WHAT TIMES-PICAYUNE TELLS US ABOUT THE ANTITRUST ANALYSIS OF ATTENTION PLATFORMS
By David S. Evans
FREE OR FEE?: THE ECONOMICS OF ADVERTISING SUPPORT v. DIRECT PAYMENTS
FOR MEDIA CONTENT
By Christopher S. Yoo
AUSTRALIA’S MEDIA INDUSTRY IN THE DIGITAL ERA
By Allan Fels AO
EMPOWERING AND PROTECTING EUROPEAN CITIZENS IN AN EVOLVING MEDIA LANDSCAPE
By Johannes Laitenberger
MEDIA AND TWO-SIDED MARKETS
By Bruno Jullien
MEDIA IN COMPETITION LAW ENFORCEMENT
BY THE BELGIAN COMPETITION AUTHORITY
By Prof. em. Dr. Jacques Steenbergen
WHAT SHOULD EU COMPETITION POLICY DO TO ADDRESS THE CONCERNS RAISED BY THE DIGITAL PLATFORMS’ MARKET POWER?
By Damien Geradin
DAILY NEWSPAPERS AND ANTITRUST:
AS RELEVANT AND CRUCIAL TO OUR DEMOCRACY AS EVER
By Thomas J. Horton
With contributions from leading commentators in the field, this book tackles some of the most important and complex challenges in the area of media markets, multisided platforms, and competition law. It is sure to become a reference point in the global debate on how best to apply antitrust laws and competition policy in the digital economy for years to come.
Pinar AkmanProfessor of Law, University of Leeds
The rise of dominant digital platforms and their impact on media markets is likely to be one of the defining events of the 21st century and how competition law adapts to these challenges will have a material impact not only on their economic viability but also on the functioning of today's democratic societies. This timely book by an array of leading antitrust scholars lays out the principles of the law and economics of media markets and provides valuable guidance for navigating the shoals ahead.
Gregory CrawfordProfessor of Economics, University of Zurich
This book is a compilation of robust essays by well-known figures on the competition scene, many of them old friends or colleagues in teaching or practice. From defining why journalists can be a public good to grappling with what to do about online power, the articles offer plenty of bright ideas, old ideas set forth simply, and extreme notions set forth seductively.
Ian S. Forrester QCJudge General Court of the European Union
Media markets are at the confluence of many of the issues that competition policy has to face today. This applies not only to enforcement but also to making sure that regulatory efforts are "competition friendly." Antonio Bavasso, David Evans, and Douglas Ginsburg must be commended for having assembled such a distinguished group of writers. Thanks to their diversity (enforcers, academics, and practitioners), they provide a rich and international overview of the issues that competition policy faces when dealing with media markets
Henri PiffautVice-President, Autorité de la concurrence
Media markets are at the intersection of many fundamental themes in public policies today. New paradigms of multi-sided markets have been proposed and are progressively affecting the view of enforcers. Traditional media markets cohabit and compete with new digital services. The fundamental issues of pluralism, misinformation, and fake news are today a major concern. Media operators are often involved in complex mergers. This book provides the view of academics and practitioners from different perspectives and disciplines and offers an excellent opportunity to dive into the different components of a fundamental area for public policies.
Michele PoloProfessor, Department of Economics, Università Bocconi
CPI has collected a number of interesting works from leading law firm practitioners and professors on a changing media market landscape. The collection is worth reading and CPI and editors Antonio Bavasso, David Evans & Douglas Ginsburg are to be commended for their work.
D. Daniel SokolProfessor of Law, Levin College of Law, University of Florida
The world of digital platforms poses many new challenges for the world of antitrust. How should we think about and identity two-sided platforms? How do new forms of advertising such as search advertising affect competition? How do different ways of monetizing digital content affect competition? These are all important questions which this new book tackles. I very much recommend reading it.
Catherine TuckerSloan Distinguished Professor of Management Science and Marketing, MIT Sloan
Media and digital markets are so exciting and challenging. This book provides a comprehensive set of essays written by experts at the very forefront of competition law. The authors have distilled their thoughts and experience into a readable, authoritative, and insightful collection. This book is an immensely valuable resource for scholars and practitioners.