Dec. 14, 2020

Online Advertising, Market Competition, Data and Transparency: Opportunities & Challenges for the Ads Ecosystem in Japan

Advertising has been part of the backbone of the modern economic system, providing information to consumers and allowing them to compare their available choices. But the digital transformation has brought changes to the advertising industry, regarding both its use and the way it reaches potential customers online – Indeed, advertising has now become a contested and controversial market of its own. CPI’s panel of experts looked at recent developments in online advertising, touching on issues of competition, the handling of both seller and consumer data, and the challenges faced by modern economies when tackling these issues.